Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We discuss how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you understand their influence on both customers and gift recipients. As florists, we commit our efforts to help you express yourself. We help you find the perfect bouquet for all events. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the best use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later on, it included wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of elegant blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of promoting them to local customers. Floristry is creating a collection of blooms and plants into a delightful arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people consider it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also came up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops began making steady and amazing developments to their process.

As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the choice of placing orders online for convenience. Today, floristry has become an important part of people's lives. Indeed, flowers have become vital in the decoration and theme of different events. Many associations have cropped up as sources of knowledge for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are excellent sources of news and ongoing trends in the industry. They suggest different arrangements for all sorts events. They also lead clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most important moments in people's lives. Because of that, our team of experts commit to providing top-notch service at all times. We strive to help our clients get the most wonderful arrangement for their needs. As florists, we help people share themselves through custom bouquets and arrangements. Through this, they can celebrate the most important events and milestones in their lives. As florists, we help people:

  • Express love with elegant long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event excellent with floral arrangements suited to their theme and design


Read all about Applying the Color Wheel and Harmonies In Floral Design in our next article.